By John Glenday

Spread brand Flora has repositioned itself to consumers with a ‘Powered by Plants’ campaign drive, dovetailing with the launch of dairy-free variant Flora Freedom, as it seeks to burnish its health credentials.

The re-launch will see Flora champion its plant-based ingredients including rapeseed, sunflower and linseed oils –all of which are rich in Vitamin E, Omega 3 and 6 whilst also catering for the 12 per cent of UK households with a dairy allergy or intolerance.

James Brennan, Flora marketing manager at Unilever UK, commented: “Celebrating the plant-based ingredients in Flora and the resulting health benefits will reposition the brand back to Read full story ›

Source: The Drum