The ASA and CAP are set to carry out a comprehensive literature review of the impact of digital and online marketing of food and drink products to children, as its remit changes to include digital media and online.
The advertising bodies announced the move today, with the research to be carried out by Dr Barbie Clarke and Family Kids and Youth. It will look to explore the extent of the available evidence and assess what conclusions can reasonably be drawn from it.
This comes despite the CAP reporting “Overall, we consider that food and soft drink advertising is under control and that Read full story ›
Source: The Drum
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