By Andrew Blustein

The NBA is back, and Foot Locker and Nike are celebrating with a new type of mobile pop-up shop.

‘House of Hoops’ by Foot Locker will appear around the country during key basketball moments. The first one showed up yesterday (18 October) in Los Angeles for LeBron James’ first game with the Lakers.

“We are excited to partner with Foot Locker on the House of Hoops Courtside experience,” said Brian Zappitello, general manager of Nike Basketball North America. “House of Hoops has been integral in how we reshape retail for the young basketball-obsessed athletes across North America and continues to make Read full story ›

Source: The Drum