Forbes believes that paying journalists based on the traffic they generate rather than a fixed cost has “broken the back” of the economics of traditional journalism and can fix the challenges facing print publishing.
Forbes’ director of EMEA Paul Mikhailoff, while attending a judging day for The Drum Content Awards, argued that the fixed cost model is “in some ways broken” and that moving into a contributor model has helped the publisher transition away from “the challenging world of converting print into digital”.
Forbes.com’s brand publishing platform BrandVoice has grown exponentially in the five years since its inception, Read full story ›
Source: The Drum
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