By Samuel Scott

Too much direct response marketing and personal selling, and no one is watering the tree. Too much brand advertising and public relations, and no one is picking the fruit. All parts of the promotion mix are important for long-term success.

You’ll see what I mean. But first, let’s do the time warp back to Sunnydale, California, in 1997.

‘Television marketing’ is not a ‘thing’

Imagine that it is the 1990s and I want to reach the people who watch Buffy the Vampire Slayer. (The vastly underappreciated show recently celebrated its 20th anniversary and was responsible for the rise of Joss Whedon and Read full story ›

Source: The Drum