By Esme Rice

This week Tailify’s co-founder, Fredrik Martini, sat down with one of the most interesting people in marketing, Rob Norman, the former global chief digital officer and chief executive officer of GroupM, to discussed everything from the creative process, to data and influencer marketing.

Q: Looking back at your career, do you see any patterns when it comes to what gives you energy?

A: I’ve come to believe that if you go to work interested, then your day is likely to be interesting. So, I have tried all of the time to be interested in what I do, the people I do it Read full story ›

Source: The Drum