Formula One owner Liberty Media has appointed former Sky Sports strategy specialist Yath Gangakumaran with strengthening the brand’s digital performance and increasing fan engagement.
In his new role as global head of strategy, Gangakumaran will advise on strategic decisions across all commercial operations within Formula One and will report to Sean Bratches, managing director of commercial operations.
Gangakumaran joins from Sky Sports where he has worked in the broadcaster’s strategy team since 2014. While there he helped support the renewal of Sky Sports’ broadcast rights deal for Formula One and assessed the broadcaster’s approach to engaging and monetising Read full story ›
Source: The Drum
Industry News