By Lisa Lacy

A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted.

That’s in part because consumers are putting more trust in digital assistants to make decisions on their behalf, but, naturally, it’s also because US marketers wasted roughly $7.4bn on display ads in 2016 – only 40% of which were seen by consumers.

In a blog post, James McQuivey, vice president and principal analyst at Forrester, said the “bombshell” report “fits nicely into the current backlash against major publishers Read full story ›

Source: The Drum