Fortnum & Mason has rolled out its 2015 Christmas packaging designed by Design Bridge and illustrator Kristjana Williams.
The agency worked on the visual identity across the brand’s range of Christmas products, and was tasked with capturing the feeling of the festive season, and to reflect Fortnum & Mason’s positioning as the Christmas destination of choice for both Londoners and visitors from other parts of the country.
Design Bridge worked with Williams to create a series of illustrated frames for the packaging to unite all items in the range and this year’s Fortnum & Mason in-store Christmas experience.
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Source: The Drum
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