Disney has tied up a partnership with Formula E in a move that will publicise the latest movie in the series from Pixar and open it up to fans of the electric-power motor racing series.
The movie benefited from extensive branding around the 20 May Formula E Paris EPrix which was supplemented by an Allianz eVillage, a family friendly area with a life size model of Lightning McQueen on display, flanked by gaming pods hosting Cars 3 video game, Driven To Win. Notably, Formula E sits along side Drone Racing League as a slew of Read full story ›
Source: The Drum
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