Delivering content is the setback of many successful business plans. In an internet filled with eye-grabbing websites and engaging content, expectation is high and attention-span is short. How do you provide practitioners with the information they need, whilst keeping your story appealing?
Esri, a provider of Geographic Information Systems (GIS), have assembled a whitepaper explaining the four reasons businesses fail to engage other businesses through stories.
You’re playing the hero
Advertising your agency’s success is no difficult task; listing your success is the easy bit. Advertising your services and how you can create success for your clients is where many agencies fall short, Read full story ›
Source: The Drum
Industry News