Entertainment company Fox has become the first brand to use beacons on London buses as part of a promo campaign for Kung Fu Panda 3.
Exterion Media outlined its plans fit some 500 buses with beacons last year, claiming it would give advertisers the chance to target around 300,000 bus riders every day with content.
For the Kung Fu Panda activity, Exterion partnered with popular music streaming app Shazam which it will use as the vehicle to push out content.
From next month (11 March), passengers using the music recognition app will be served film content such as the trailer and Read full story ›
Source: The Drum
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