With more people than ever sat in front of TV, Freeview is making a case for the integral role it plays in keeping the nation informed, entertained, connected and inspired during lockdown.
“Since the beginning of the UK lockdown, public service broadcasters have risen to the challenge, creating new bespoke programming and working hard to make even more titles available on demand,” explained Neema Shah, head of consumer communications and marketing at Freeview on the thought-process behind the campaign.
“Our ‘We’re Always Here’ creative celebrates the important role of TV in our lives, especially at the moment,” she adds.
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Source: The Drum
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