By Taruka Srivastav

FreshMenu , a popular Indian on-demand take away business, has ventured into content marketing by introducing their own magazine ‘Food For Thought’.

The magazine which has been curated by DontBeContent and will aim to show off interesting global food trends.

Aparna Mahesh, chief marketing officer, FreshMenu.com said, “We don’t believe the traditional marketing models will be adequate for our brand since most of them focus mainly on acquiring new customers. We have built a very strong loyal base since our inception and a large part of our marketing efforts are channeled towards retaining them.”

“How do we engage them in more meaningful Read full story ›

Source: The Drum