By Mark Leech

Christmas 2016 saw the UK release of Amazon’s Echo device – an intelligent home smart speaker that uses the Alexa voice search system to access online services and control smart home devices. 2017 will see Google competing with their version by revealing Google Home.

The unsuspecting user will see these as ‘ease of life’ devices, designed to help them access services, search engines and control other devices without even needing a phone, tablet or laptop. However, from a marketer’s perspective, there is a significant purpose for such products beyond simply making our lives easier. And, let’s be honest, us marketers Read full story ›

Source: The Drum