By John Glenday

Fans of American Football will be able to skip Super Bowl adverts during this year’s competition courtesy of Frixxer, the micro-content television provider, which will offer the service to 30m US homes plugged into the Youtoo America TV network.

Viewers will be able to jump straight into the action without being bombarded with commercials for everything from Coca-Cola to Ford, highlighting how the migration from standard broadcasts to cable and online viewing is making it easier than ever to ditch ads.

Frixxer’s solution entails production of a series of 30 second live ‘micro programmes’ which will supplant traditional ad breaks with additional Read full story ›

Source: The Drum