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From 4K displays to 2nd generation wearables – a primer for marketers on the next must-have consumer tech

on Sep 28, 2015 | 0 comments

By Will Harvey

Consumers are always demanding bigger and better in their electronics: camera quality, sharper displays, improved battery life etc – and themes at this year’s IFA conference in Berlin were of a similar vein.

The resounding trend on the show floor was the adoption of 4K displays as an established format across a number of screen and devices, and for streaming standardisation.

So what is 4K and why should I care?

4K, or ultra-high-definition, is four times the quality of standard full HD or 1080p, as most consumers know it. Despite some questions over its necessity, 4K offers a dramatically improved image quality thanks Read full story ›

Source: The Drum