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From Airbnb to Scotts Canada: My favourite outdoor 'losers' from Cannes Lions

on Jun 23, 2017 | 0 comments

By Tim Doherty

Cannes is all about celebrating the best of the best. Anyone can, and should, go online to see what is being awarded this year.

The winners are easy to find, but I wanted to take a minute to highlight some of my favorite losers – work that didn’t even make it to the shortlist in the Outdoor jury room this year, but that I’ve remembered and think there is something to learn from.

Scotts Canada ‘Green Screen’

Video of Scotts Turf Builder Green Max Lawn Food "Rock Climbing" | Scotts Miracle-Gro Canada
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Source: The Drum