By Dan Friel

As part of The Drum’s Retail Deep Dive, iProspect’s Dan Friel tells us how advanced media tech and platforms are reimagining what the customer journey could look like for mainstream brands, simplifying and shortening journeys that have historically been complex and opaque.

We all know that, as a result of the global pandemic, e-commerce is here to stay. eMarketer states that e-commerce grew 27.6% worldwide in 2020, and in the UK digital commerce grew 54% according to the ONS. Consumer behavior has definitively shifted, with new customer journeys emerging as a result, unsurprisingly these are shorter and simpler Read full story ›

Source: The Drum