By Terry Tyrrell

2015 saw the immune systems of some of the UK’s leading brands become riddled with viruses. Will they be able to boost their immunity and return to full health this year or will they continue to suffer?

Humans need an immune system. So do brands. Think of your brand as a living protection system for your business. Your immune system is your best line of defence as a human being, and exactly the same applies to your brand. Every experience, from the biggest of launches to the tiniest of online interactions needs to be managed to ensure a strong and healthy Read full story ›

Source: The Drum