By John McCarthy

Online bookie Fruity King has initiated a provocative stunt outside Leicester City’s home ground, greeting potential signing and former convict Troy Deeney with a prison cage.

The bookie, which has around 600 odd followers on Twitter, was looking to build its social media marketing klout with an off-taste marketing stunt, assumedly looking to emulate market leader, the ever-mischievous online bookmaker Paddy.

To do so, it assembled a cage and a ball and chain outside of King Power stadium making reference to Watford player Troy Deeney’s 10 month sentence in 2012 after a drunken brawl. He ended up serving two months in Read full story ›

Source: The Drum