Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Fuelling Fury: Can Trump and Tyson successfully build their brands on outrage?

on Dec 9, 2015 | 0 comments

By Manfred Abraham

“A woman’s best place is in the kitchen and on her back.”*

“We need a total shutdown of Muslims entering the United States.”*

(*These are not the views of the author!)

Two very emotive comments which are currently causing a stir. The first, combined with negative opinions on homosexuality and abortion, was uttered by overnight boxing sensation Tyson Fury, and has resulted in a petition signed by over 82,000 people for the removal of his name from BBC’s Sports Personality of the Year shortlist. The second is Republican frontrunner Donald Trump’s latest wheeze to win the presidency.

Whilst Fury’s uncle has been quick to Read full story ›

Source: The Drum