Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Further digitisation in Europe could lift GDP by €2.5 trillion

on Jun 30, 2016 | 0 comments

By The Drum

Digital Potential across Europe

Figures published today that by McKinsey Global Institute (MGI) claim Europe is currently operating at only 12 percent of its digital potential compared with18 percent in the U.S., with the outfit claiming that further digitisation could bolster GDP by €2.5 trillion within 10 years.

One point worth noting is that while the report is published today (30 June), the GDP estimate was calculated well in advance of last week’s shock decision by the UK electorate, where voters elected to leave the European Union.

The study, dubbed Digital Europe: Pushing the frontier, capturing the benefits, shows the region is “in the middle of Read full story ›

Source: The Drum