What does the future have in store for advertising agencies? In our latest podcast The Drum’s head of TV Dave Birss is joined by a panel of industry experts to find out.
From greater integration to a move away from the award-chasing Mad Men culture that pollutes the industry, the following panelists had plenty to say when they joined Dave on The Drum’s bus at Ad Week Europe:
- James Harris, head of agencies international, AOL
- Owen Sagness, general manager, advertising and online UK, Microsoft
- David Buonaguidi, founder, St Luke’s and Karmarama
- And Chris Gorell Barnes, founder and chief executive, Adjust Your Set
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Source: The Drum