This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week.
Welcome back. After another busy week in media, I’m happy to share another Future of Media briefing filled with lots of good stuff from The Drum.
Daily Mail: papering over the cracks?
Conservative newspaper the Daily Mail enlisted a top creative agency to help position it as a ‘powerful positive force’. Many titles are embracing marketing to sell subscriptions and alter perceptions, but the 124-year-old title’s efforts inspired a bit more attention.
The paper’s Read full story ›
Source: The Drum
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