Mobile app usage in Europe is beginning to plateau and is expected to follow the US in a downward trend, according to a new Adobe insights report.
Despite smartphone traffic in Europe more than doubling between 2014-16 new and repeat use of mobile apps is starting to slow with app installs declining by 5% during the period and the number of apps opened increasing only marginally by 4%.
Adobe Digital Insights has forecast that Western European markets such as the UK and France will soon begin to mirror the more drastic declines seen in the US where mobile app installs are down Read full story ›
Source: The Drum
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