By Bill Siwicki

82% of U.S. smartphone owners use their mobile devices to shop, according to new data from research firm eMarketer Inc. And 60% of time spent with online retail occurs on a smartphone and/or tablet, compared with 40% on a desktop and/or laptop, digital measurement firm comScore Inc. finds.

The facts could not be more clear: Consumers consider the most personal computing device they own, the one that is never more than three of four feet from them, their smartphone, to be a shopping tool.

Chain retailers, however, need to broaden their minds when it comes to how they view mobile commerce. Every Read full story ›

Source: The Drum