By Gillian West

Computer games retailer Game is gearing up for Christmas with an animated TV spot created by 101.

Introducing the ‘It’s Game season’ tagline, the first ad from the series debuted last night (Thursday 30 October) and, according to Fred Prego, Game’s insight and marketing director, attempts to capture “some of the excitement we feel when compiling our own personal wish lists”.

Prego added: “This is about celebrating the gaming world as a whole, as well as this year’s great new releases.”

101 creative director, Augusto Sola, said of the campaign: “We didn’t want to make just another Christmas retail campaign. Game is Read full story ›

Source: The Drum