The American Red Cross is on track to collect 500 units of donated blood from its SXSW partnership with HBO’s Game of Thrones, an event that’s turned the clinical donation process into a beguiling, entertaining ritual, and helped the non-profit prove its relevance to younger Americans today.
The three-day ‘Bleed for the Throne’ activation will close its doors tonight (9 March), having reaped “400-500 units of blood” for the American Red Cross. A usual blood drive collects an average of 30 donations, according to the organization’s communications director, April Phillips, who has been witnessing blood donation rates fall across Read full story ›
Source: The Drum
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