American clothing brand Gap has released a series of films as part of its new ‘Dress Normal’ campaign that will air on TV, in cinema, in stores and online.
The four new commercials – Kiss, Drive, Golf and Stairs – were created by Academy Award-nominated and Fight Club director David Fincher and mark Gap’s return to television advertising.
Created by Weiden + Kennedy New York, the black and white films draw on inspiration from Film Noir and give a nod to Gap’s fashion offering of black denim.
The commercials appear alongside a print campaign starring Anjelica Huston, Elisabeth Moss, Michael K. Read full story ›
Source: The Drum
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