Iconic apparel and accessories brand Gap is undertaking an interactive beach trip to promote its latest summer fashion collection, 1969 – named after the year of the brand’s creation.
After a competitive pitch process, the campaign created by London-based marketing agency BD Network creates storytelling content at a selection of sun-drenched beaches across Europe. Designed to build brand awareness and acquire new customers, the campaign has also been selling the GAP summer range in memorable and interactive ways.
Working with in-house staffing agency The Staff Room, BD Network is touring the pop-up Gap store at beaches in England, the South of France Read full story ›
Source: The Drum
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