By Staff Writer

The disruptive nature of programmatic advertising technology is reshaping the industry landscape, challenging in-house advertisers and media agencies alike to fundamentally alter their organisations, plus the skills sets within them. The initial findings of the survey are that almost every sector of the digital media landscape is struggling to find talent with the adequate skills to both plan and implement, and in some cases also build the technology required for RTA campaigns.

A recent report by analyst firm Magna Global forecasts that by 2017, 59 per cent of all display media spend in the UK will be Read full story ›

Source: The Drum