Gatorade has partnered with Snapchat to launch a new 8-bit video game starring Serena Williams to mark the beginning of the US Open.
The ‘Serena Match Point’ game is part of Gatorade’s marketing efforts to promote its prized brand ambassador as she prepares to make history by attempting to clinch her 23rd major title.
The game features Gatorade branding throughout and allows users to play as Serena Williams through 22 levels, each of which represents one of the 34 year-olds grand slam victories. Level 23 will unlock on 10 September, the same day as the US Open Women’s Final.
Industry News