Change is on the horizon. This time next year, things will be very different. The new General Data Protection Regulation (GDPR) will be fully enforced across Europe by May 2018.
Designed to tighten the collection, use and retention of consumer data across the EU, no sector and no brand will escape its reach. Whether you’re a hot new financial services challenger or a firmly established global FMCG giant, handle these new rules badly, or even ignore them, and it could spell disaster.
I’m not trying to frighten you here. The threats are very real. Incorrect or Read full story ›
Source: The Drum
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