By Mindi Chahal

As the global head of marketing operations at General Electric’s healthcare division, with annual revenues of $18bn (£11.7bn), Stephanie Meyer’s remit is to market life-saving equipment with multimillion dollar price tags to professionals in over 100 countries.

Following a major restructure of the marketing function at GE Healthcare, the division now looks at marketing beyond B2B or B2C techniques, instead focusing on a human-centred approach. Working with automation software developer Marketo, the organisation has switched to a personalised strategy when talking to healthcare professionals.

The personal touch has resulted in Meyer and her team creating $2bn (£1.3bn) in potential new revenue and Read full story ›

Source: Marketing Week