By Thomas Hobbs

With around a third likely to make up their minds about which candidate to vote for during the course of campaign, there is ample opportunity for communications to sway them, but the political parties’ ability to take advantage looks to be severely limited by lack of trust.

The findings come from research carried out exclusively for Marketing Week by research firm Simpson Carpenter. Two thirds of Britons surveyed say they trust news and politics television programmes to provide them with information on the parties and their policies, compared with just 7% who say the same of political advertising.

So with voters resounding Read full story ›

Source: Marketing Week