By Nadya Powell

This article is one of a series from global marketing and technology agency DigitasLBi assessing key aspects of the main political parties’ digital strategies in the run up to the General Election.

Social can’t turn your manifesto into gold, says Lost Boys managing director Nadya Powell, as just being in social won’t automatically make you brilliant.

The election is coming. You’re a political party, and you want to win it, or at least not lose it, for all the traditional political reasons. But social has come barging rudely into your life. And you know you should get involved in it, because Obama Read full story ›

Source: The Drum