By Shawn Lim

General Motors has launched a mixed-reality (MR) dealership, which aims to provide an augmented showroom experience for consumers, allowing them to virtually experience a car showroom at anytime and from anywhere in the world.

The MR application called V-Showroom, which GM worked on with Dentsu Aegis Network‘s agencies Isobar and Carat, merges real and virtual worlds to produce new environments and visualisations in real-time, by using an overlay of augmented content that interacts with the physical space it is in.

The application also uses an iPad attached with a structural depth sensor, to scan any physical space in Read full story ›

Source: The Drum