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Generation impatient: How brands can keep consumers happy when they want everything now

on Jun 25, 2015 | 0 comments

By Dan Machen

Allow me to set my stall out early: I’m not a massive fan of Janet Street-Porter. To be fair, this opinion was formed in a split second, when I saw her in a programme about the creation of the (ill-fated) L!VE TV station in the 90s. (Street-Porter was MD.) In one behind-the-scenes incident, the technical director was trying to explain why live ticker-tape screens weren’t working. Street-Porter impatiently cut him off: “Oh, I don’t care HOW IT WORKS, just make it ****ING WORK!”

Some two decades on, I see a worrying trend in that we’ve all got a lot more ‘JSP’. Read full story ›

Source: The Drum