By Alix Hope

Generation this, generation that. Consumer groups today are mind boggling. Introduce the word millennial into the mix and all sorts can happen for brands; messages are confused and tones are wrong. BD Network have compiled ‘White Noise‘, a whitepaper cutting through the white noise between generations and demystifying the rumours so that brands can understand their consumers better. BD Network will be rolling out Gen X, Y and Z over the next coming weeks. This week we are looking at Generation Y, those aged between 21-35, ambitious, carefree, yet still unsure of what the future holds Read full story ›

Source: The Drum