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Gently does it: The new rules of digital persuasion

on Mar 2, 2015 | 0 comments

By Monty Munford

As a global imperial power for many centuries, the British have long been masters of persuasion. The subterfuge of the royal court fascinates to this day. Jane Austen’s novel Persuasion famously deals with the social mores of 19th century British society when a woman’s future depended on marrying the right man and being ‘persuaded’ by friends and family to do so.

The shadowy Manhattan-based British Security Coordination, a 1940 operation backed by Winston Churchill to persuade America to join World War II, ran stories in the American media to change America’s isolationist position. Austen’s ideas on the nature of persuasion are Read full story ›

Source: The Drum