Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

George Osborne's Evening Standard banks on live events to build readership and revenues

on Jun 8, 2017 | 0 comments

By Ian Burrell

As George Osborne undoubtedly understands, London is living through momentous times that may determine its future claims to be the world’s greatest city.

The former British chancellor is just one month into his surprise role as editor of the London Evening Standard. His first four weeks have seen him purposefully reposition the paper as a fierce critic of his old colleague Theresa May, sounding a clarion for the capital by warning of the damage a hard Brexit will do to this economic powerhouse.

He kicked off June with a bold attempt to champion another of London’s strengths: its fine dining. Read full story ›

Source: The Drum