Social media is the new word of mouth. It’s where conversations are happening organically and in real time and so it’s a great place for marketers to gain insights into what matters to consumers.
Social media listening should be an essential part of any brand’s marketing toolkit. From understanding what customers think of your products or services to gaining insight into new trends and learning what the competition is up to, it can all be found on social.
Gathering and analysing social media data can also be a great way of assessing public sentiment on current affairs and popular culture. From political Read full story ›
Source: The Drum
Industry News
