By Colin Grieves

As customers become ever more technology centric, so marketing technology evolves to take this into account and adapt to serve new channels. Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but it is a highly complex subject that can be difficult to grasp. One term you will repeatedly come across in any background reading on the matter is ‘DSP’ – or Demand-Side Platform.

Essentially, a DSP is a piece of the technology puzzle that fits into the larger real-time bidding ecosystem. It enables buyers of digital advertising to Read full story ›

Source: The Drum