Girl Effect, the organisation born of Nike Foundation, has unveiled its first youth programme in India called Chhaa Jaa ( Go Forth and Shine) to mark the International Day of the Girl Child.
The programme via digital media content aims to empower adolescent girls in India and also equip girls with the right skills and confidence.
The foundation has launched three digital media properties across social media platforms which aims to leverage to create content that reflects the choices girls face as adolescents using entertaining, informative and authentic storylines.
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Source: The Drum
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