Malt whiskey maker Glenmorangie has revealed the image chosen by fans worldwide for its new single malt whisky brand Taghta.
The image, taken by photographer Kevin Mackintosh, is the final stage of the Cask Masters initiative, a programme that has let the whiskey be crowd-managed from its name and bottle design to the campaign that will promote it.
Members of the public were invited to upload pictures to an online moodboard to provide inspiration, before Mackintosh created three final images. People were then asked to choose one image which will be used extensively in the marketing of the whisky.
Glenmorangie’s Dr Bill Read full story ›
Source: The Drum
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