Taken from a consolidation of statistics from over 500 global brands, the latest SaleCycle remarketing report has revealed that the average global cart abandonment rate rose to 74.52 per cent in Q2 2016, the first increase since Q1 2015.
The report covers key cart abandonment and remarketing statistics from April, May and June 2016 and also breaks down the percentage of abandonments by industry: retail, travel and fashion.
Among the report’s findings are that the travel industry is experiencing the highest rate of abandonment at 80.1 per cent and that SMS Remarketing drives immediate engagement with 90 per cent of SMS messages Read full story ›
Source: The Drum
Industry News
