The average time global consumers spent reading newspapers shrank by 25.6 per cent between 2010 and 2014, according to research from Zenith Optimedia.
The ‘Media Consumption Forecasts’ report surveyed the changing patterns of media consumption in 65 countries, finding that people spend an average of 492 minutes a day consuming media in 2015.
In the four year window, internet use grew by 11.8 per cent, whereas traditional media consumption (i.e. newspapers, magazines, television, radio and cinema) decreased from 402.2 to 375.8 minutes.
Newspaper reading time was touted to continue its slump by 4.7 per cent a year until 2017.
Jonathan Barnard, Zenith Read full story ›
Source: The Drum
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