By Pierre Ogier

Accelerated Mobile Pages (AMPs) is a Google-backed project intended as an open standard for any publisher to have their pages load quickly on mobile. The goal of AMP is to speed up news content on the mobile Web by caching the webpage before the user clicks.

It all started from an embarrassing observation: mobile devices are not well-equipped to handle heavy content designed for desktop. Mobile ad networks are particularly at a disadvantage. Heavy banners that fail to load properly leave a bad user experience with blank space in the scroll. And on top of that, mobile users are twice more Read full story ›

Source: The Drum