By Danielle Long

Google has been named the world’s most valuable brand, knocking Apple into second place, as Chinese brands rise up the global list.

Google secured the top spot after a 24% yearly increase saw the brand valued at $109 billion, according to the Brand Finance Global 500 list.

After five years in the top spot, Apple dropped to second place after its brand value plunged 27% to $107 billion. Despite this, Apple reported this week that it had seen its most successful quarter ever.

The report cited Apple’s “failure to maintain technological advantage” particularly under increased competition from brands such Read full story ›

Source: The Drum